Build discipline, energy, and proof you can rely on. Designed for entrepreneurs and business owners who lead from the front.

46 Strong started as a personal standard. A tribute to one of the most prolific performance coaches of all time, a veteran of the 46th IPSD in Vietnam, who walked point with a K9.
This challenge carries that legacy forward. It’s not about fitness; It’s about leadership, consistency, and committing to finish what you start.
For entrepreneurs, your energy is your profit margin.
When you sharpen the body, the business follows.
You’ll build your personal 46 Strong Stack — 4 to 6 daily standards that anchor your energy, discipline, and focus.
Each standard is binary: you did it, or you didn’t. You’ll log proof daily using your tracker — movement, hydration, sleep, fast, whatever you select.
The objective isn’t perfection. It’s proof of discipline under pressure.
At the end of 46 days, you’ll have a documented record of execution — the same proof standard you expect from your business, now applied to yourself.
Then you move to Build Your Stack.
You don’t need more goals. You need standards that hold. Pick one from each category below to form your 4–6 daily non-negotiables.
Each one must be countable, trackable, and possible every day for 46 days.

46 minutes of movement
Daily step goal 8–12k steps
Mobility / stretching
Outdoor session daily
Cold exposure (cold shower, ice bath)
No sitting >90 minutes without standing reset
Check your metrics (weight, sleep, movement, hydration, etc)

Hydration target (oz per day)
Protein goal met
Whole foods only
No alcohol / no sugar
Weekly reset fast
Food timing window (intermittent fasting)
Daily greens or micronutrient focus
No late night eating
Track all intake + biometrics

Wake discipline (fixed wake time)
Sleep duration
Digital curfew or digital detox block
Morning light exposure within 5 min of waking
Consistent bedtime routine

10 pages reading
10-min audio learning
3-line nightly reflection (win, lesson, gratitude)
Daily Affirmations

Intentional appearance (getting ready before first task of day)
Plan the day before (3 priorities written)
Calendar integrity (execute what’s scheduled)
Clean environment (reset workspace/bedroom nightly)
No impulse spending
Daily meaningful connection (one positive human interaction)
No gossip / negativity consumption
Acts of service / gratitude message weekly
Progress post / public accountability (proof of execution)
Business metric logged (lead gen, close, or deliverable)